Because there are too many suspense, coupled with after a long agitation, the State Council recently released “Direct Management Ordinance (Draft)” attracted wide attention. The current medical and health care marketing will bring what impact? Is timely life-saving straw, or another round of market bubbles? Desire to engage in direct sales of medicine and health products companies how to pinpoint their own position?

Sixth fashion marketing mode will Industry believes that the “direct selling regulations,” also passed the “Regulations prohibiting pyramid schemes,” together with two rules a little bit “after the first hit release” flavor, which would leave the Chinese direct selling this disorder into legal age.

“Direct selling regulations after the publication of the first standardize the market order, protect the legitimate interests of informal enterprises, but also clean up the purpose of the enterprise impure for the healthy development of direct health care products possible.

Second, there are direct sales from rules to follow, but also to safeguard and protect the interest of consumers and direct sales professionals. “Xian Ming, general manager of marketing, international consultants, senior marketing planners Kong Changchun interview think so. He also made a recent tourism marketing company in Xi’an are not well organized due to the vehicle without a license led to the negative example of vehicle crashes, compared to the standard set will enable direct management of enterprises, consumers, employees are the benefits and the development prospects of the industry .

In this context, the “Regulations on Direct Selling Administration greatest impact on the industry, to redefine some help health-care market, the market threshold will increase significantly, the traditional mass marketing mode will result in greater impact.

Because of direct sellers in Recommended products product effectiveness can be passed on to consumers very good, like ‘pushing boundaries’, also very easy to avoid government regulation, product functionality described in more competitive and attractive, and mass communication, such as advertising, etc. are subject to many constraints, a lot of potential effects can not be propaganda. “Shanghai S & D general manager of marketing consulting, brand marketing, combat experts Utilitarianism think so.

Step Group subsidiary Shaanxi Vice President, conference marketing pioneer representative of Xiaoxin Dong Shi Zhanpai have proposed, in addition to the more popular health products industry, 5 marketing model?? Advertising model, soft text mode, the documentary mode, conference marketing mode and block mode terminal outside, “After the implementation of direct selling regulations, health care products industry, the sixth marketing model?? be popular direct sales model.”

With expert analysis, new marketing model and the essential differences between the traditional model embodied in: Once the potential target customers, digging out his (her) health needs, and then for him (her) to design a solution program, through a rich combination product system or selected products, the final deal. Through direct marketing, consumers can be more suitable for their own products.

Xiaoxin Dong also emphasized that the legalization of direct selling model, the “marketing model on the existing health care products most affected will be the marketing meeting.” He explained, marketing and direct sales meeting and God does not like the shape of a number of marketing firms in the meeting draw a direct sales operation incentive policies to encourage customers to switch description. Such as Austria and the clock on Jane in related attempt. Given the marketing business is relatively low barriers to entry, many companies rush into mass action has trained a large number of employees, enterprises under the guise of marketing meetings, but in many cases the practice of copying the direct sales model, which is a noteworthy phenomenon.

“The largest direct appeal, from enticing incentive system. The system is not meeting corporate marketing to employees. So in some areas, conference marketing business employees may be lost in droves.” Xiao Xindong this reminders, but also optimistically predicted, “The meeting is also the vitality of a very strong marketing, marketing. It is produced in the local community for local conditions, so direct marketing can not replace it. conference marketing companies need to review their own and establish a more competitive system, improve management, to better development. “

Hard constraints may be the strategy of choice

“After I saw Bill, feel change is not particularly large, the threshold is relatively rigid definition. Such as direct sellers of pay commission of up to 30% limit, in accordance with the situation in Western countries, this ratio is normally 40% 50%, which could enable enterprises to take some other secret remedies. to control the price should actually start from the product source to make it value for money. In addition, direct selling license application baseline for the registered capital 80 million yuan, margin at least 20 million yuan, that is the threshold to enter the direct selling market is 100 million yuan, annual income, a medium-sized enterprises. this threshold, there will a lot of potential medium-sized block at the door. ” An anonymous person marketing of health products, told reporters.